8 SEO or SEM of 10 use social networks, but so poorly or rather without actually knowing the utility, they should totally do not use it. They lose less time and would avoid typing sword in the water. I tell you right away why.
To live your social networks is essential
Social networks have democratized; it is a fact. So that it now seems commonplace and even required for any business.
And you, as an SEO, SEM or independent, you have necessarily already posed the question.
The problem is that opening a Facebook account, Twitter, Google+ (to name the most common) is so simple that you’ll create them without at all, or microscopic, consider what use you are going to do and So by extension, the value they represent for your business.
For indeed, open an account is certainly not sufficient and utterly useless if there’s zero activity on it. A social network must be active. It is essential that you do live your Facebook, Twitter, and / or Google+.
This is simple to understand.
Imagine trying to visit the Facebook page of a search engine optimization company. You will return a second time, and then a third time, a fourth or even a fifth in the space of two months, for example.
You noticed when she did not move; nothing has changed an inch. Imagine then your reaction; then what is your vis-à-vis thought this page?
The interest that you wore, in the beginning, to return several times disappears. Nothing happens, so there is no use to return it, and you forget it. Unconsciously, the company becomes uninteresting.
The example took regarding a Facebook page, but this is true for all other social networks.
Sheep policy is not necessarily the right
It does so under any circumstances succumb to social networks only “to do well” and do like everyone else.
Otherwise, the risk is that it costs a bit of your image.
It is understandable that a website including a showcase site can be static and that few changes are taking place. This is not true with social networks.
The problem is the following:
Do you have the ability and resources to animate your accounts? Do you have time?
You have the choice of three ways to be present on social networks.
Not recommended, this is to be on Facebook and Google+ simple business page. For the preceding reasons, this is unnecessary, inefficient and against-productive.
Do not expect anything constructive, particularly regarding SEO.
If that is your intention, it is better to do nothing and to focus your time on something more essential. Besides, if you want to flatter your ego :-).
This is already more interesting and is a business page on which you bring some activity. This activity can be your news / news, promotions, your blogs articles, etc. that you were also relying on Twitter.
This is a classic pattern, but this is definitely the bare minimum.
Here it is the ideal with a company and a real page business with a publishing schedule for news, articles from blogs, contests, surveys, promotions, etc …
This scheme is definitely productive and also time-consuming. We must then consider establishing systems to maintain over time this rhythm of publication.
What you need to know
In the vast majority of cases, people go to social networks for entertainment. If that is your goal, do not expect to get repeat sales through social networks, at least not directly.
You can do promotions through them, but this represents only a minor use.
Mean by that, you will never arrive, or so petite, making sales through social networks directly. You must consider social networks as an intermediate step before your goal.
The purpose of social networks should always be to get their traffic to your site, so they buy, make contact with you, fall or other action according to your goal.
It is recognized and has been proven that it is much easier to get sales from sending emails that from social networks. Why ? Because people are then in a different light than entertainment.
The solution can then be to serve you social networks to get the email addresses of your visitors. How ?
Well, I just prepared some suggestions for actions that you can apply for it. Just download the form below to share access. See you soon.